World Breastfeeding Week (WBW) 2014
The World Alliance for Breastfeeding Action has announced that the slogan and theme for World Breastfeeding Week (WBW) 2014 will be "BREASTFEEDING: A Winning Goal - for Life!" The theme asserts the importance of increasing and sustaining the protection, promotion, and support of breastfeeding in the Millennium Development Goals (MDGs) countdown and beyond. This focus was discussed and decided at the WABA Extraordinary Global Breastfeeding Partners Meeting (EBPM) .
The objectives decided were to inform people about the MDGs and how they relate to Breastfeeding and Infant and Young Child Feeding and to showcase the progress made so far and the key gaps in Breastfeeding and Infant and Young Child Feeding. The decided objectives were to call attention to the importance of STEPPING UP actions to protect, promote and support breastfeeding as a key intervention in the Millennium Development Goals (MDGs) countdown, and in the post 2015 era and to stimulate interest amongst young people of both genders to see the relevance of breastfeeding in today's changing world.